Five-Year Partnership Begins with the 2027 Racing Season
CHARLOTTE (September 29, 2026) — Racing America announced a landmark five-year partnership with Hankook Tire & Technology (Hankook Tire), naming the global tire manufacturer the Official Tire of several Racing America series. Hankook Tire will extend their partnership with series on Racing America’s Formula ladder, and starting in 2027, will expand that agreement to encompass both the Trans Am Series and International GT (IGT).
The agreement establishes Hankook as the exclusive tire supplier across Racing America’s premier road racing platforms through the conclusion of the 2031 season, reinforcing both organizations’ shared commitment to competition, innovation, safety and long-term growth.
“We are excited to welcome Hankook Tire as the Official Tire of Racing America’s premier racing series,” said Scott Duncan, Chief Partnership Officer of Racing America. “Throughout our evaluation process, Hankook demonstrated an exceptional commitment to our competitors, teams, promoters, and partners. Their global motorsports expertise, technical capabilities, and long-term vision make them an outstanding partner as we continue to grow our racing platforms and deliver first-class competition across every championship.”
As part of the partnership, Hankook will provide race tires, technical support, engineering resources, trackside service, marketing activation and collaborative promotional initiatives across the Racing America portfolio. Fans will also notice a larger Hankook presence at Racing America events with various branding opportunities, digital and broadcast exposures and fan engagement initiatives.
Beginning in 2027, Hankook’s involvement will extend across Racing America’s major championships, supporting thousands of competitors and race teams throughout North America.
The partnership reflects Racing America’s ongoing strategy to align with industry-leading partners that deliver value to competitors while enhancing the overall experience for fans, sponsors, race teams and promoters.
Additional details regarding tire specifications, competition regulations, technical support programs, and team onboarding initiatives will be announced prior to the start of the 2027 racing season.
About Racing America: Racing America unites a leading owner and operator of motorsports events with a premier digital-first motorsports media platform. Its portfolio includes The Trans Am Series presented by Pirelli, Sportscar Vintage Racing Association (SVRA), Formula Regional Americas Championship (FR Americas), Formula 4 United States Championship (F4 U.S.), Ligier Junior Formula Championship (Ligier JFC), International GT (IGT), and the industry-leading event registration platform MotorsportReg.com.
Through RacingAmerica.TV and the 24/7 Racing America FAST Channel, the company delivers more than 250 live racing events annually, supported by a full production services arm, editorial division, and content distribution network. Blending racing tradition with innovation, Racing America connects drivers, teams, sponsors, and fans across professional and grassroots motorsports worldwide.
For more information, visit RacingAmerica.com.
About Hankook Tire & Technology Co., Ltd.: With unparalleled pursuit of innovation and technological excellence at its core, Hankook Tire & Technology continues to actively invest in the expansion of its essential capabilities to deliver consumers the utmost satisfaction on the road. Currently operating in over 160 countries, Hankook has eight manufacturing facilities and five R&D centers around the world, with over 20,000 highly dedicated professionals. Hankook Tire produces exceptional quality, high-performance radial tires for passenger cars, 4x4s, SUVs, light trucks, campers, trucks, buses and motorsport vehicles.
Hankook Tire & Technology actively participates in global sustainability initiatives and is committed to making the world a better place to live. In recognition of the commitment, Hankook Tire was first recognized by the Dow Jones Sustainability Indices World (DJSI World) in 2011 and more recently has been on the list for the past six years starting from 2016. In addition, the company received the highest rating from EcoVadis Business Sustainability Rating for three years in a row.
